I created my original learning element online at cglearner.com. Unfortunately, the site gave me a LOT of problems today: I couldn't even log in! I reset my password several times, but to no avail. After much frustration, I decided to simply write the student version here. As you can see in the original learning element, I had already posted the learning focus and 'about this learning element.' Below details the activities. The titles of each activity are linked to the active page on the MMP site I created, as appropriate.
Knowledge Objectives:
- How do people effectively persuade others?
- How do persuasive techniques contribute to a strong argument?
- Why is it important for a persuader to know his/her audience?
- What strategies do advertisers use to get their audience to do or believe something?
- How can understanding persuasive techniques make you a more educated consumer?
Activity 3: Audience
Defining Audience: Who uses the product? Who views the commercials? Who reads the magazines that the ad is in?
Activity 4: Commercial Ad Analysis - as a class
As you watch the videos, consider the following questions:
- What product or idea is being advertised?
- Who is the audience for this commercial? Consider age, gender, interests, etc.
- What is the commercial promising or suggesting to the audience?
- What persuasive techniques are being used?
- What makes the commercial interesting or eye-catching?
- How did you feel after watching the commercial? Did you want to buy the product, or perhaps learn more about it? Were you left thinking about it, or singing a catchy tune?
- Was this advertisement effective? Explain your response, and include what your favorite and least favorite elements of the commercial were.
Activity 7: Peer Responses on Edmodo
Instructions: (part 1)go online and log into your Edmodo account. Go to your class page. By clicking on the active links next to each document, view your classmates work. Take some time to watch the videos they selected and to view the print ad they included. Comment on their work using the readers' response sentence starters provided.
(part 2): Go to your class page and find where you posted your project. Read the comments your classmates wrote to you. As a final post, respond to your document. You may answer questions your classmates asked, clarify things that weren't clear, and/or reflect on your own work and the project itself. Your final reflective post should be one paragraph (at least 5 complete sentences).
Activity 8: Persuasive Techniques Quiz
(Study Guide) You will need to know...
- All persuasive techniques, including the 'extras' that we discussed in class and took notes on
- Audience
- Connotative Language
- Apply knowledge of persuasive techniques to ad analysis
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